The Client Relationship Management solution will allow the firm to maintain an accurate and clean database of all its clients, contacts, third parties, referrers, experts and so on. The relationships between these contacts can be plotted and mined to identify business development and cross selling opportunities. The mailing and event management aspects of the solution allow suitable candidates to be selected and invitation replies and attendances monitored. Analyses of income generated versus effort and monies expended are fed through to the Practice Management solution.